Video advertising is a growing market in both mobile and digital industry. It may be difficult for some to keep track of all the terms related to the industry. Here is a list of Video Advertising Glossary terms that are often used and needs to be understood.
100 Video Advertising Glossary Terms
1. A/B Testing and this is also called the split testing.
2. Active user is the one who opens the apps in specific time frame
3. An ad exchange is the technology platforms where the advertisers can bid on the inventory.
4. The ad network is the organization that brings ad inventory together.
5. Ad server tracks interaction between the ads and the users.
6. Advertising ID is the unique Google Play Id for advertisers.
7. API is application program interface
8. ARPU is the Average Revenue per User
9. ARPU-DAU is Average Revenue Per Daily Active User
10. APRU-MAT is Average Revenue per Monthly Active User
11. ARPPU is Average Revenue Per Paying User
12. ASO is App Store Optimization
13. Banner ad is the one which does not interfere with the content
14. Blacklist is the list of excluded existing users from a campaign
15. Bot farm is downloading application in large number with fake mobile accounts
16. Burst campaign is spending budget for a short period time to boost visibility
17. Campaign optimization is allocating budget towards better-performing ads.
18. Click is a consumer clicking a video ad to watch it.
19. Copy is the written material in advertising
20. CPA is Cost Per action
21. PPA is Pay per Action
22. CPC is cost per click
23. PPC is pay per click
24. CPI is cost per install
25. CPM is cost per thousand
26. CTR is click through rate
27. DAU is daily active user
28. Deep Link is a way to link to a specific page
29. DMP is Data Management Platform
30. DNT is Do not Track
31. DSP is Demand Side Platform
32. RTB is Real Time Bidding
33. eCPM is Effective cost per thousand
34. Frequency Capping is restricting showing a particular ad to a specific visitor
35. Funnel is the path for the user from watching the ad to completing the target action
36. IDFA is ID for Advertisers
37. Impression is the time when ad is shown to consumer
38. Advertising Inventory is the number of ads available with a publisher
39. GAID is Google Advertising ID
40. K Factor is measuring the virility of the app
41. KPI is key performance indicators
42. MAU is monthly active user
43. Mobile analytics is how the user interacts with the video ad
44. Mobile Attribution Tracking is the tracing of the new user source
45. Programmatic is automated bidding on ad inventory
46. Publisher is the one who distributes the ad
47. Reach is the number of people to whom the ad is shown
48. Re-engagement is communicating and making the disengaged user engage with the ad
49. Retargeting is serving up ads to lapsed users
50. Rich media are ad units that use non-static creative
51. ROI is return on investment
52. RTB is real time bidding
53. SDK is software development kit
54. SSP is supply side platform
55. UDID is Unique Device ID
56. Whitelist is related to mobile video advertising
57. Ad space is space on web page for advertisers
58. Advertising is describing a product or service to draw attention
59. Affiliate marketing is a marketing practice to reach new customers. It is one of the terms of Video Advertising glossary.
60. B2B is business to business
61. B2C is business to consumer
62. Bounce rate is the percentage the visitor’s ounce away to another site
63. Browser is the software program to access web pages
64. Cache is storing of document accessed by computer memory
65. The campaign is the process of planning, buying and creating ads.
66. Click rate is percentage of impressions that end with click through
67. Click stream is the navigation of visitor from site to site
68. Console is one of the pop-up window types
69. Contextual advertising is also called the content targeted advertising
70. Conversion is a web visitor becoming a paying customer
71. Cookies help in storing information of a user computer
72. Copy writing is process of writing text for ad
73. Copywriter is the one that creates concepts and words for ads
74. Cost per day is paying for ads on daily basis
75. CPU is cost per inequality
76. CPL is cost per lead
77. CPM is cost per thousand
78. CPT is cost per transaction
79. CPTM is cost per targeted thousand impressions
80. CRM is customer relationship management
81. Demographics is info of people to ads based on age, sex, income etc
82. Direct marketing is sending video ad directly to customers
83. Direct response is recipients responding to the sender
84. DNS is domain name server
85. End date is advertising campaign ending date
86. Geotargeting is showing ads based on location of the user
87. GIF is graphical file extension
88. Hit is requested by web server for a video ad
89. HTML is Hyper text markup language
90. Hyperlink is the code that directs video ad visitors to any webpage
91. Keyword is the word or phrase entered into search engine
92. Landing page is the page the video ad visitors can be directed to
93. Lead is the person interested in an offer showed in video ad
94. Lead product is the product sold at loss to get new customers
95. Monetization is generating money
96. SEO is search engine optimization. It is the most powerful terms of Video Advertising glossary.
97. Targeted refers to people to whom the video ads are targeted
98. Testimonial is the statement of a satisfied customer
99. Traffic is number of people who watched the video ad
100. Visit is also the request of visitors for video ads
Knowing the video advertising terms is a great help for the publishers and marketers especially those who are newly entering the industry. These above 100 Video Advertising Glossary points will help you in your business.
