100 Online Video Glossary – Terms that Every Video Marketer Should Know. Getting familiar with the terms often used related to online video will help navigate the market. Here is the glossary that describes the terminology of online video.
Online Video Glossary
1. .avi is audio video interleave
2. .flv is Flash video file format
3. .mov is video publishing file format
4. .wmv is windows media video
5. 1080i highest standard resolution
6. 720p is mode high definition 720 horizontal lines
7. Asynchronous video delivery is no live video transmission
8. Autoplay is the video that plays automatically
9. Buffering video is video player storing portion of the video to local storage for playback
10. Clickable video is interactive online video
11. Click through is following hyperlink in the ad
12. CMS is content management systems
13. Codec is compressor or Decompressor
14. Compression reducing the amount of video image data
15. Consumer video hosting is online video hosting sites
16. Content delivery networks deliver content to end users
17. Contextual ads are ads that are delivered by the contextual ad engines
18. Conversions changing the formats of data
19. CPA is cost per action
20. CPC is cost per click
21. CPM is cost per thousand impressions
22. CRM-centric is knowing the needs of customers
23. Cue points in online video can be used to trigger animation, closed captions etc
24. Decoding is decompressing encoded file for playback
25. Delivery of video content is achieved through different devices.
26. DivX is codec developed by DivX.Inc
27. DRM is digital rights management
28. Embed is taking the video and transplanting it on websites or blogs
29. Encoding is using code c compress a file
30. Event trackers are used to tracking click through
31. File size is measured in bytes, kilobytes etc.
32. Flash is used to integrate video into web page
33. Full-screen views are number of times the online video is played in full-screen mode
34. HD is high definition
35. HDV is high definition video recording format
36. Hit is requested for a file from server
37. Hotspot is ad unit within the video content
38. HTTP streaming is audio and video default protocol streaming
39. Hyperlinked video is videos in which objects are made selectable
40. In-banner video ads is an ad format
41. In-line ads are hyperlinked text form ads
42. In-page video ads are delivered as standalone video ads
43. In-stream videos can be shown after or over the video
44. In-stream video ads cannot be stopped
45. Internet TV is distribution of television content via the internet
46. Key phrase is helped in page indexing
47. Keywords are associated with a search
48. Linear video ads take the full view of the video
49. Long form videos are more than 5 minutes in length
50. Measurability is key factor related to web marketing
51. Metadata can be advertiser name, eCPM goal, format etc.
52. Mobile video is online video content that can be watched on mobiles
53. Monetized video is online video that brings income
54. Motion graphics are used in video to create movement illusion
55. MPEG -2: standard format of digital TV signals
56. MPEG – 4 supports external digital rights management
57. Overlay ads appear below the video window
58. P2 card is a video camera memory card
59. PPV is pay per view
60. Playlist is list of online videos that are broken down by categories
61. Podcasts are digital media files
62. Pop-up is displayed in the online video
63. Post Rolls Ads are ads that come after the online video is ended
64. Post-production is completion of all production and recording work of videos
65. PPC is pay per click
66. Pre/Mid/post-roll ads are shown before, during or after the video
67. Pre-roll ads are shown before online video presentation
68. Professional video hosting sites let sharing of videos be viewed by audience
69. Progressive download is a technique to download online video
70. RSS is real simple syndication
71. Sampling rate is number of samples per second to store sound
72. Short form video length is less than five minutes.
73. Single title player can only play online video
74. Skin ads appear in video player skin
75. Sourced videos are generated by the third party
76. SD is standard definition
77. Streaming video is live video delivered to end user
78. Syndicated video is content sourced from the third party
79. Syndication is allowing users to use the content to increase traffic
80. Tracking is monitoring online video and collecting data
81. User generated content is submitted by users
82. User-generated video is video created by public
83. Video API is Video Application Program Interface
84. Video appliances are computers, iPods etc
85. Video assets are video content of companies or individuals
86. Video compression is reducing side of video file
87. Video E-commerce is used to create e-transactions
88. Video format is type of video
89. Video Montage is a video created through transition of photographs
90. VOD is video on demand
91. Video SEO is video search engine optimization
92. Video sharing networks are internet sites such as YouTube and Vimeo
93. Video Takeover is a growing trend in online video
94. Virtual tours are used in video marketing
95. Web analytics are use of metadata to collect information about behavior of audience
96. Brand Awareness is level to which the audience can recall a product
97. CPA is cost per acquisition
98. CPL is cost per lead
99. DSP is demand side platform
100. Native advertising is paid advertising
The above are some of the Online Video Glossary terms you may come across related to online video knowing which will be very helpful for the beginners.